Comedy (Plot #5)
“People ask me, ‘Steve, how do you get so funny?’ I say to them, ‘Before I go onstage I put a fish in each shoe. That way I feel funny.’” - Steve Martin The funny thing about comedy Aristotle believed...
View ArticleTragedy (Plot #6)
The unfolding Greek tragedy As events unfold in Europe this week, there is a sense of inevitably that they will end in further pain and suffering in Greece (and many other countries). I suspect they...
View ArticleRebirth (Plot #7)
Born again The plot of rebirth is one of the oldest of all, seen in many of the fairy tales that are part of our childhood and mirroring the very act of growing up and being reborn as an adult after...
View Article7 Reasons to Use Storytelling in Research
“The point of a story can penetrate far deeper than the point of any bullet.” - Laurence Nault Getting to the point There are seven basic plots in storytelling as we have seen over the last few weeks....
View ArticleThe Ego Has Landed
Plotting the course of storytelling over the past 200 years In The Seven Basic Plots, Christopher Booker argues that storytelling has changed dramatically over the last 200 years, and that he focus on...
View ArticlePlotting the Universal Story
A universal story Although there are seven basic plots which have been the basis of storytelling for thousands of years (even if there have been some developments in recent years), the plots share many...
View ArticleNeuroscience and Storytelling
In Wired for Story, Lisa Cron uses neuroscience to explain the principles of writing good stories, giving a very interesting take on why good stories work the way that they do. She reminded me of the...
View ArticleStar Wars, Story and Market Research
Every market researcher dreams of the ideal client, the successful project and the satisfaction of truly understanding the client’s customers to inform a successful business strategy. What could...
View ArticleFilm, Co-creation and Story: Making Research More Emotional and Impactful
The need for emotion The problem with data is that it is, well, data. And data in itself, however prettily presented, always lack a certain something. Even the best use of powerpoint, prezi, or any...
View ArticleCinderella and the Mythology of Beauty
“Nothing makes a woman more beautiful than the belief that she is beautiful.” – Sophia Loren Cinderella is probably the best-liked and best-known fairy tale in the world. The story has origins at least...
View ArticleIs There Too Much Storytelling?
Stefan Sagmeister shocked many in the creative industries earlier this year, when he dismissed the current trend of ‘storytelling’ in advertising and design as “bullshit”. He particularly objected to...
View ArticleDesigning Presentations in a SNAPP
In 100 Things Every Presenter Needs To Know About People, Susan Weinschenk outlines many behavioural triggers and barriers in the context of successful presentations, covering how people think and...
View Article5 Ways Brand Stories Connect
We all understand the impact of stories in our lives, and increasingly businesses are taking storytelling more seriously as a skill to develop and nurture (I’ve recently run a Storytelling training...
View Article7 Reasons to Use Storytelling in Research
“The point of a story can penetrate far deeper than the point of any bullet.” – Laurence Nault Getting to the point There are seven basic plots in storytelling as we have seen over the last few weeks....
View ArticleThe Ego Has Landed
Plotting the course of storytelling over the past 200 years In The Seven Basic Plots, Christopher Booker argues that storytelling has changed dramatically over the last 200 years, and that he focus on...
View ArticlePlotting the Universal Story
A universal story Although there are seven basic plots which have been the basis of storytelling for thousands of years (even if there have been some developments in recent years), the plots share many...
View ArticleNeuroscience and Storytelling
In Wired for Story, Lisa Cron uses neuroscience to explain the principles of writing good stories, giving a very interesting take on why good stories work the way that they do. She reminded me of the...
View ArticleStar Wars, Story and Market Research
Every market researcher dreams of the ideal client, the successful project and the satisfaction of truly understanding the client’s customers to inform a successful business strategy. What could...
View ArticleFilm, Co-creation and Story: Making Research More Emotional and Impactful
The need for emotion The problem with data is that it is, well, data. And data in itself, however prettily presented, always lack a certain something. Even the best use of powerpoint, prezi, or any...
View ArticleCinderella and the Mythology of Beauty
“Nothing makes a woman more beautiful than the belief that she is beautiful.” – Sophia Loren Cinderella is probably the best-liked and best-known fairy tale in the world. The story has origins at least...
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